ProLiteracy’s Partner Program attracts 1,000,000 Listeners with Online Radio Show

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Parras, Mexico is a small eclectic town in the middle of the Mexican desert, located East of Saltillo. Sitting on an oasis in a dry, arid desert, Parras de la Fuente is particularly known for it's winery's and denim factories. In the midst of this small town ProLiteracy's partner, Nueva Vision, has found a unique and innovative way to utilize technology to further their cause and reach a large audience all over the world.

The online radio station is maintained and updated daily, reaching over one million listeners. A variety of Spanish and English music is played and there are weekly discussions regarding social issues such as: literacy and education, political and legislative updates, cultural fairs and local events hosted by Nueva Vision, and interviews with other non-governmental organizations (NGO's) in Mexico and South America via Skype.


"Radio Imagina" is run on a small lap top computer out of the "Centro de Educación (Center of Education) Parras." The radio is also used as a mobile advertising tool when Nueva Vision holds training events and cultural fairs around Parras and surrounding towns. The station has served as a creative way to inform listeners about illiteracy in Mexico and what other NGO's with similar missions are doing around the world to combat other social issues.

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